The impact of customer reviews on brand trust and consumer purchase decisions on e-commerce platforms
Journal of Applied Digital Business Management, Vol. 2 No. 2 (2025). This study examines the critical role of Online Customer Reviews (OCR) in shaping consumer purchase decisions in the e-commerce marketplace.
Deskripsi
Journal of Applied Digital Business Management, Vol. 2 No. 2 (2025). This study examines the critical role of Online Customer Reviews (OCR) in shaping consumer purchase decisions in the e-commerce marketplace.
Kategori
Artikel Jurnal
Tipe
Karya Digital
Status
Tersedia
Karya Serupa
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